Ohi Pilot – A greener way of delivering groceries


In today’s era of Amazon Prime, customers expect their online purchases to arrive quickly and for free. The concept for Ohi was to deliver fresh food for consumers delivered within 20 to 30 minutes of the order using minimal packaging.

The Ohi team would prep boxes until orders came in during evening rush hour through the mobile app. They would then deliver the orders to the nearest Tube station for customers to collect.

The first iteration of the Ohi brand served as a reference point for the redesign of the brand, where the company pivoted its customer offering and relocated to the United States.

The pilot validated that having micro-warehouses close to the consumer enabled same-day delivery with greater efficiency and less waste. Branding played an integral role in the success of the product, particularly across the user interface where colour supported product placement.

Services used

Brand Strategy, Brand Identity, Brand Messaging, UX + Visual Design, Front End Development Photography, Marketing & Activation, Packaging Design