Case Study: Ohi. Platform and Application for Same Day Delivery

Enabling the same day experience for ecommerce brands.

Digital Product + Branding View live website

Introduction

Ohi is a tech fulfilment startup offering same-day delivery for ecommerce brands. Ohi’s technology platform provides real-time inventory visibility and order routing so sellers can forward position stock closest to urban demand.

Smaller brands struggle to compete with Amazon, so the same-day delivery option at checkout gives them a competitive advantage by boosting conversion rate.

Direction

Guided by the vision of democratising same-day delivery for consumers, I set out to establish a product that met the needs of ecommerce brands.

The new platform consolidated end-to-end order and inventory management, while personalising the experience for users.

Early stage product development; the functional prototype.

Initial ideas for the product were translated into a functional prototype with components, icons and interactions. My goal was to articulate the founders vision of how the product would function, showcasing the prototype to investors.

I focused on highlighting the operations of inventory management within a single location, while tying order flow to the wider ecosystem through the interactive map.

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The prototype provided an overview of how the product could look like early on, enabling Ohi to communicate the core idea of the product to investors.

Enabling the tracking experience.

To help enable the same-day experience, I designed an order tracking page distributed to customers with a link. The tracking page shows three data points; order timing, location and personalised customer details.

Across the touch points, I learned that order status and order tracking could be schematically linked through continuous interface design.

Combining utility and creativity to enhance the live order tracking experience for customers.

Simplifying order management