Enabling the same day experience for ecommerce brands.
Digital Product + Branding View live website
Ohi is a tech fulfilment startup offering same-day delivery for ecommerce brands. Ohi’s technology platform provides real-time inventory visibility and order routing so sellers can forward position stock closest to urban demand.
Smaller brands struggle to compete with Amazon, so the same-day delivery option at checkout gives them a competitive advantage by boosting conversion rate.
Guided by the vision of democratising same-day delivery for consumers, I set out to establish a product that met the needs of ecommerce brands.
The new platform consolidated end-to-end order and inventory management, while personalising the experience for users.
Early stage product development; the functional prototype.
Initial ideas for the product were translated into a functional prototype with components, icons and interactions. My goal was to articulate the founders vision of how the product would function, showcasing the prototype to investors.
I focused on highlighting the operations of inventory management within a single location, while tying order flow to the wider ecosystem through the interactive map.
Enabling the tracking experience.
To help enable the same-day experience, I designed an order tracking page distributed to customers with a link. The tracking page shows three data points; order timing, location and personalised customer details.
Across the touch points, I learned that order status and order tracking could be schematically linked through continuous interface design.